The Brand

The Challenge

Where does the promise of a brand start to fall apart?  In the experience of the brand.  What if ....we could apply the creativity evidenced in the Ads to the experience of the brand


1. Take a 2016 Super Bowl Ad
2. Extend the Ad into the creation of a new brand experience

"#BolderThanBold means satisfying your crispety, crunchety, peanut-butter desires, whether you're riding a plane... or jumping out of one." 

Branding Strategy

Rebrand select city Skate parks before X-Games begins.

Utilizing the app Trace Motion sensor would be able to give you live performance of your airtime, distance and height. The goal is to challenge each individual to create bold moves with bolder risks.